Harrah’s Entertainment announced today that it has launched a new subsidiary, Harrah’s Interactive Entertainment, to oversee the global and online growth of its World Series of Poker brand.
Harrah’s has hired Mitch Garber, the former CEO of PartyGaming, the largest online gaming company in the world, as the Harrah’s Interactive Entertainment CEO.
"As the world's largest gaming company, Harrah's is taking a proactive approach toward international and interactive expansion," Harrah's CEO Gary Loveman said in a statement. "It is important we position ourselves to explore new markets as well as new technologies with our best in class brands."
Jeffery Pollack will stay as commissioner of WSOP and will add president of the subsidiary to his title.
The company said in addition to growing the WSOP, Harrah’s Interactive will explore the use of interactive gaming technologies globally, beginning with Europe.
The WSOP expanded to Europe in 2007 with the introduction of WSOP Europe held each fall in London.
The WSOP event starts Tuesday at the Rio. Last year’s tournament attracted 58,720 entrants from 124 different countries. (Credit: Las Vegas Sun)
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